The Corner Newsletter: May 21, 2021

 
 
 
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Welcome to The Corner. In this issue we discuss the important lesson to be learned from AT&T’s failed acquisition of WarnerMedia: Mergers need more scrutiny. 

To read previous editions of The Cornerclick here.

The Lesson from AT&T’s Failed Acquisition of WarnerMedia: Increase Scrutiny of All Mergers

Telecommunications and media giant AT&T announced Monday that it intends to spin off its WarnerMedia division to Discovery. The deal, if approved by regulators, would unwind AT&T’s $85 billion acquisition in 2018 of the media giant then known as Time Warner. 

One implication of AT&T unloading WarnerMedia so quickly is that the original merger apparently did not make much business sense, despite all the bold claims made for it on Wall Street at the time. But a deeper implication is that our regulatory process for reviewing mergers remains deeply broken. 

The Department of Justice challenged the original merger in court, charging, along with many other observers, that it would lead to unprecedented and unacceptable levels of vertical integration. It was a watershed moment — the first litigated vertical merger case since 1974. 

AT&T vigorously defended itself against the DOJ’s lawsuit, and ultimately prevailed, making a series of arguments and predictions that we can now see were false.

For example, AT&T claimed that, as a result of the merger, consumers would have increased access to content and that it would be “irrational” for the company to withhold content from reaching as many consumers as possible. Yet AT&T subsequently restricted WarnerMedia’s content from streaming on Netflix. 

Adding insult to injury, evidence shows that AT&T hardly made investments in producing better streaming content. AT&T invested a paltry $2 billion into new shows and movies for its HBO Max streaming service — a pittance compared to Netflix’s $16 billion investment in new films and shows. 

AT&T also staunchly asserted that the merger would "enabl[e] AT&T and Time Warner to reduce consumer prices." The claim proved to be a farce when the combined company subsequently raised consumer prices for its DirecTV Now service by $5 a month.

The merger has also proven to be a bad deal for workers. Over the past two years, the corporation went through two rounds of layoffs, one of which included cutting nearly 1,000 jobs. AT&T has also shed 45,000 jobs across its other divisions since the acquisition.

Now, as AT&T tries to make the case for why selling WarnerMedia to Discovery won’t result in an equally problematic merger,  it is making a lot of the same arguments. For example, AT&T now asserts that the new combine will produce $3 billion in synergies (a coded word for efficiencies) and increase competition due to planned corporate investments into creating “more great content” for consumers.

Chances are those predictions will prove false as well. A plethora of evidence shows that mergers generally do not produce the efficiencies that are claimed by the parties. A comprehensive meta-analysis by Professor John Kwoka found that mergers typically result in higher prices for consumers. Evidence also shows that mergers tend to depress worker wages. As New York University business professor Melissa Schilling has stated, most mergers “do not create value for anyone, except perhaps the investment bankers that negotiated the deal.”

Nonetheless, most mergers go unchallenged by federal agencies, especially vertical mergers. Too many judges and regulators remain under the thrall of the idea that there is no reason to keep even a dominant corporation from buying up different levels of industry since, according to the theory, any integrated company that abuses its power will inevitably be displaced by a less predatory competitor. 

But in the real world, that’s not how vertically integrated corporations often behave.  For example, even though AT&T assured the Senate Antitrust Subcommittee that it would be “irrational” for it not to place its content on as many other platforms as possible, in fact it limited access to its content to people with AT&T accounts.  

A critical lesson from AT&T’s acquisition of WarnerMedia is that federal regulators need to return to much more rigorous scrutiny on mergers, including vertical mergers. In 2020, DOJ and the Federal Trade Commission adopted new Vertical Merger Guidelines, but they remain woefully vague and deferential. 

🔊 ANTI-MONOPOLY RISING:

  • Last week, the Merger Filing Fee Modernization Act unanimously passed in the Senate Judiciary Committee. The bill, introduced by Sens. Amy Klobuchar and Chuck Grassley, would raise the fee that corporations have to pay from $280,000 to $2.25 million for deals worth $5 billion or more. The measure would also lower the fee for smaller mergers under $161.5 million from $45,000 to $30,000. The bill would also increase the budget of enforcement agencies, giving the FTC a budget of $418 million and the DOJ’s antitrust division $252 million. (Reuters)
     

  • A group of attorneys general from 45 states and territories wrote to Congress last week asking for greater funding for their antitrust probes. The letter noted the need for greater antitrust enforcement in numerous industries, especially with regard to actions taken against Big Tech. (Reuters)

  • Last week, FTC Acting Chairwoman Rebecca Kelly Slaughter and Commissioner Rohit Chopra announced a continuation of an investigation into 7-Eleven’s $21 billion purchase of 3900 Speedway retail stores from Marathon Petroleum Corp. The acquisition would give 7-Eleven a dominant position in the convenience store market in major metropolitan areas. The acquisition was closed last week after 7-Eleven agreed with the FTC to sell 293 stores. The deal, however, will continue to be investigated with the potential to be unwound. (Bloomberg)
     

  • Last week German antitrust regulators launched an investigation into Amazon for abuse of market dominance. The Federal Cartel Office (FCO), the Bundeskartellamt, under a new amendment to the German Competition Act, would give the agency greater power to regulate the practices of digital companies. The FCO could ban practices such as self-preferencing, tying, bundling, and data processing relevant for competition purposes. (TechCrunch)
     

  • Three House Democrats this week called for the FTC to investigate pharmaceutical corporation Abbvie for anticompetitive practices related to its pricing of rheumatoid arthritis drug Humira. The investigation focuses on pay-for-delay agreements Abbvie made in order to prevent lower-cost biosimilar drugs from entering the market to compete with Humira. (The Hill)

📝 WHAT WE'VE BEEN UP TO:

  • A feature piece ran in The University of Connecticut’s news outlet, UConn Today, about Daniel Hanley and Jackie Filson for their monopoly-busting work at Open Markets: “The alums lead a growing anti-monopoly movement at the Open Markets Institute, a Washington-based nonprofit seeking to restore antitrust laws to ensure a fair and equitable distribution of opportunity, wealth, and power.”

  • Claire Kelloway was interviewed by The Working Landscapes Lab in a podcast about agricultural consolidation. “Right now just a handful of very powerful, mostly investor-owned corporations make most of the decisions about how we produce food, how it's distributed, and what our food system looks like.”

  • Open Markets’ report on Amazon’s worker surveillance was mentioned in The Washington Post as evidence of the invasiveness of surveillance and punishment of workers. “A 2020 study by the Open Markets Institute found that Amazon relies on an ‘extensive worker surveillance infrastructure,’ including an AI-enabled camera in Prime vehicles, wristbands, thermal cameras, security cameras and intelligence analysts.”

  • Barry Lynn was mentioned in The Telegraph speaking about Big Tech’s dominance and the relationship it has had with government officials. “Think tank Open Markets Institute’s executive chairman, Barry Lynn, rejects the theory that Obama felt he owed Schmidt’s data wizards anything. If anything, Google was pushing at an open door.”

  • Sally Hubbard was mentioned in Wired for publicly stating that Apple has long had monopoly power in the App Store. “US law defines monopolies by their power to control prices and exclude competition. ‘So when Apple is unilaterally setting the 30 percent commission that is direct evidence of monopoly power, because that's the power to control prices.’”

  • Claire Kelloway’s Food & Power piece ran in The Washington Monthly. It reports on why independent grocery stores are calling for enforcement of anti-monopoly laws like the Robinson-Patman Act to protect them from grocery goliaths such as Amazon and Walmart. “Discrepancy in buyer power has dramatically expanded with grocery consolidation. As recently as 1997, Americans bought 20 percent of all groceries from the top four retailers. By 2019, the top four retailers claimed 43 percent of all sales, with Walmart alone capturing 1 in every 4 dollars spent on groceries. Amazon’s online grocery sales also tripled during the pandemic, just as the e-commerce goliath expands its network of brick-and-mortar Amazon Fresh grocery stores.”

  • Open Markets was mentioned in JD Supra and Mondaq for petitioning the FTC to ban noncompetes and exclusionary contracts. “Already, the Open Markets Institute (in conjunction with other advocacy groups) has put two proposals before the agency. The first petitions the FTC to prohibit employers from requiring or enforcing non-compete clauses with regard to their workers, whether employees or independent contractors.”

  • Barry Lynn was quoted in CQ Researcher speaking about Big Tech's gathering and use of personal customer data. “Barry Lynn, executive director of the Open Markets Institute, a Washington-based advocacy group that works to rein in corporate power, says Amazon's algorithms allow it to offer different prices to different customers, to its own advantage. ‘They know you don't really pay attention to pricing, so they might charge you $2.29 for a can of beans,’ he says, ‘Someone else who really shops around, maybe they'll charge less.’”

  • The Washington Monthly ran Claire Kelloway’s Food & Power piece about how tech giants are trying to create a monopoly middleman on grocery deliveries. “[Tech giants and their investors] are willing to burn cash on cheap, unprofitable delivery to corner this market.”

    📈 VITAL STAT:

    $300

The monthly estimated amount per house that monopolies in industries across the economy cost American households. 

📚 WHAT WE'RE READING:

Barry Lynn’s New Book:

Liberty From All Masters

The New American Autocracy vs. The Will of the People

St. Martins Press will publish Open Markets Executive Director Barry Lynn’s new book, Liberty From All Masters, on September 29. The book is Barry’s first since Cornered, in 2010. In it, he details how Google, Amazon, and Facebook developed the ability to manipulate the flow of news, information, and business in America, and are transforming this power into autocratic systems of control. Barry then details how Americans over the course of two centuries built a “System of Liberty,” and shows how we Americans can put this system to work again today. Purchase your copy here

Open Markets Employment Opportunities

You can find the full job listings here

🔎 TIPS? COMMENTS? SUGGESTIONS?

We would love to hear from you—just reply to this e-mail and drop us a line. Give us your feedback, alert us to competition policy news, or let us know your favorite story from this issue. 

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