Our People » Tara Pincock

Tara Pincock

Policy Counsel

 

Tara Pincock is the policy counsel at the Open Markets Institute. She advances Open Markets’ antimonopoly work through its amicus program and other forms of legal advocacy. Her scholarship focuses on finding real-world solutions to the many harms created by a lack of fair competition in the marketplace. 

Pincock is a former state antitrust enforcer with over ten years of complex litigation experience. As a state antitrust enforcer, she investigated companies in a wide range of industries including tech, hospitality, healthcare, and pharmaceuticals. She was one of the lead attorneys for a coalition of states on the three state antitrust cases against Google. Prior to moving into antitrust law, Pincock worked in private practice where she specialized in securities, bankruptcy, and contract law.  

She graduated from S.J. Quinney College of Law at the University of Utah in 2013 and has B.S. in finance from the University of Utah. You can reach her at pincock@openmarketsinstitute.org or follow her on Twitter(X) @TaraPincock.

 
Featured
U.S. Court Fails to Apply Antitrust Law in Meta Case
U.S. Court Fails to Apply Antitrust Law in Meta Case

Open Markets Institute Policy Counsel Tara Pincock released a statement on the misguided ruling on the FTC’s case regarding Meta’s monopoly in social media.

Amicus Brief Urges Ohio Court of Appeals to Uphold State’s Authority to Designate Google as a Common Carrier
Amicus Brief Urges Ohio Court of Appeals to Uphold State’s Authority to Designate Google as a Common Carrier

The Open Markets Institute filed an amicus brief in State of Ohio v. Google, urging the Fifth District Court of Appeals of Ohio to recognize the state’s authority to designate Google Search as a common carrier—just as courts and legislatures have long done for railroads, telegraphs, telephones, and other corporations that hold themselves out to serve the public. 

Open Markets Institute Welcomes Amazon Prime Settlement & Calls for Further Action from FTC
Open Markets Institute Welcomes Amazon Prime Settlement & Calls for Further Action from FTC

Tara Pincock released a statement on Amazon‘s $2.5 billion settlement with the Federal Trade Commission following allegations the ecommerce giant tricked customers into enrolling in Prime memberships.

OMI Urges Court to Require Google Divestitures in Ad Tech Monopoly Case
OMI Urges Court to Require Google Divestitures in Ad Tech Monopoly Case

The Open Markets Institute submitted an amicus brief in United States v. Google, urging the court to order Google to divest part of its advertising technology businesses to restore competition and to protect publishers, advertisers, and the public.

Open Markets Institute Calls on the Supreme Court to Take Case Challenging Merck’s Deceptive Practices to Preserve Mumps Vaccine Monopoly
Open Markets Institute Calls on the Supreme Court to Take Case Challenging Merck’s Deceptive Practices to Preserve Mumps Vaccine Monopoly

The Open Markets Institute filed an amicus brief in the Supreme Court, urging the Court to address Merck’s alleged misrepresentations to the Food and Drug Administration to extend its monopoly in the mumps vaccine market.

Open Markets Institute Files Amicus Brief in Ninth Circuit Challenging Monopoly in Surgical Robot Market 
Open Markets Institute Files Amicus Brief in Ninth Circuit Challenging Monopoly in Surgical Robot Market 

The Open Markets Institute filed an amicus brief in the Ninth Circuit Court of Appeals warning that Intuitive Surgical is exploiting its monopoly over surgical robots to dominate markets for essential accessories—posing serious risks to hospitals, doctors, and patients. 

The Corner Newsletter: James Beard Award & An Important PBM Case in Michigan ( June 20th, 2025)
The Corner Newsletter: James Beard Award & An Important PBM Case in Michigan ( June 20th, 2025)

In this issue, we celebrate OMI’s own Claire Kelloway for receiving a James Beard Award for her reporting and examine how a case against two pharmacy benefit managers in Michigan could have implications for the industry nationwide.

Michigan Pharmacy Benefit Manager Antitrust Case May Deliver Big for All Americans
Michigan Pharmacy Benefit Manager Antitrust Case May Deliver Big for All Americans

Policy counsel Tara Pincock discusses how Michigan is suing pharmacy benefit managers Express Scripts and Prime Therapeutics for an alleged price-fixing scheme that drove up drug costs, closed pharmacies, and gave ESI near-total market control in the state.

Rules of the Game: Sports as a Lens for Understanding Fair Competition
Rules of the Game: Sports as a Lens for Understanding Fair Competition

In their paper, “Rules of the Game: Sports as a Lens for Understanding Fair Competition,” Open Markets policy counsel Tara Pincock and senior legal analyst Daniel Hanley use sports as a framework to refine antitrust law’s notions of fairness.

Amicus Brief - Casino-Hotels Algorithmic Price-Fixing Case, Cornish-Adebiyi v. Caesars
Amicus Brief - Casino-Hotels Algorithmic Price-Fixing Case, Cornish-Adebiyi v. Caesars

 The Open Markets Institute filed an amicus brief in Cornish-Adebiyi v. Caesars, a case before the Third Circuit court in which casino hotels in Atlantic City used revenue management software from Cendyn Group to fix prices at high rates.